Why 100 Years of Marketing is Wrong

and how it's hurting your go-to-market strategy

The Main Takeaways

  • 1
    Why you should rethink your funnel-based marketing strategy
  • 2
    How your positioning could be impacting your GTM strategy
  • 3
    Why strong positioning in your GTM strategy matters more than ever

Little evidence supports that the marketing funnel works. Implicitly trusting certain assumptions that seem reasonable or even intuitive can weaken your go-to-market strategy and lead to suboptimal performance—or worse, financial disaster.

Download our research paper to learn more about why following the funnel can lead you down a business rabbit hole, rather than marketing success.

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Download the "Down With Funnels" PDF